All projects02 / 06
Tango
- Discipline
- Brand identity / Packaging
- Year
- 2026
(About the project)
A shortlisted competition brief for the IOM3 Starpack Award, this project involved designing a new packaging structure for Tango that would protect the bottles and create a more memorable unboxing experience. Inspired by the portability of beer crates, I developed a four-bottle pack designed to be easy to carry, store and share.
(The approach)
A removable divider strengthens the structure during transport and allows the pack to separate into two halves for storage. The art direction uses bold colour and dynamic typography to bring energy to the brand, while staying cohesive with Tango’s original branding.
