Prime Cut

Discipline: Brand identity / UI & UX
Year: 2026

(About the project)

Prime Cut was a self-initiated brand identity and UI project for an app aimed at people following keto or carnivore diets, making it easier to source and purchase premium meat cuts from trusted butchers.

Prime Cut app displayed on a phone held in one hand. — Prime Cut on mobile02

Prime Cut labelled meat tray sealed in clear wrap on a dark stone surface. — The packaging03

(The approach)

I developed the idea after noticing the limited customisation offered by similar services, creating a journey where users can select a part of the animal, personalise their cut and view detailed nutritional information. The visual language combines traditional butchery references with a modern identity and purpose-built interface iconography.

Prime Cut wordmarks, interface components, meat-cut diagrams and icons on a dark background. — The design system04

Prime Cut branded delivery truck on a residential street. — From ordering to delivery05

Prime Cut partner sticker on the window of a butcher shop. — Partner butcher window06

Prime Cut campaign posters displayed on an outdoor wall. — Brand in the world07

(Next project)

Prime Cut

Night Watch